See Exactly Where Your Brand Stands
CFR Solutions builds perceptual and positioning maps from primary research, plotting your brand against competitors across the attributes that actually drive choice, so positioning decisions are backed by data, not opinion.
Positioning You Can Defend With Data
Every brand and competitor is scored against a shared attribute set collected through structured interviews, then plotted on a two-axis map that shows exactly how respondents place you relative to the field, so shifts in perception are visible before they show up in sales.
Brand Studies Matched to Your Question
From a single positioning map to an ongoing brand health tracker, we scope the fieldwork and analysis around the decision you need to make.
Perceptual & Positioning Maps
Two-axis maps built from attribute scores that show where your brand sits against the competitive set.
Learn more →Brand Equity Tracking
Wave-on-wave tracking of awareness, consideration, and loyalty so equity shifts are caught early.
Learn more →Competitive Landscape Mapping
Side-by-side scoring of every major competitor across the attributes that matter to your category.
Learn more →Attribute & Association Testing
Isolates which specific attributes and associations are pulling perception up or down.
Learn more →Brand Health Tracking
Recurring fielded studies that monitor funnel metrics and brand perception over time.
Learn more →Customer Journey Mapping
Maps how perception forms and shifts across the path from awareness to purchase to advocacy.
Learn more →Explore Our Other Essential Services
Every technique is built on the same rigorous, quota-clean data — pick the analysis that matches the question your study needs to answer.
Brand Mapping
Perceptual maps showing how brands sit relative to each other on key attributes.
Learn more →CHAID Analysis
Decision-tree segmentation that splits respondents by the strongest predictors.
Learn more →Cluster Analysis
Groups respondents into natural segments based on shared attitudes or behavior.
Learn more →Conjoint Analysis
Measures the trade-offs respondents make between product features and price.
Learn more →Correlation Analysis
Measures how strongly two or more variables move together.
Learn more →Discriminant Analysis
Classifies respondents into known groups using their strongest predictors.
Learn more →Factor Analysis
Reduces a long list of variables down to the underlying factors driving them.
Learn more →Multidimensional Scaling
Visual maps of how respondents perceive similarity between items or brands.
Learn more →Regression Analysis
Quantifies how much each predictor moves the outcome you care about.
Learn more →