Your Vision, Our Research
Central Location Tests | CFR Solutions
Central Location Tests

Controlled Testing, Real Respondents

CFR Solutions runs Central Location Tests (CLT) at fixed venues with screened, quota-controlled respondents, giving your product, concept, or packaging a clean read under a consistent, monitored testing environment.

Respondent evaluating a product at a central test venue Moderator briefing a respondent at a CLT venue Respondent filling a structured evaluation form
Venue-Verified
Product TestingConcept TestingTaste & Sensory TestsPackaging TestsAd & Copy TestingMulti-City CLT Rollouts Product TestingConcept TestingTaste & Sensory TestsPackaging TestsAd & Copy TestingMulti-City CLT Rollouts
Respondent screening at a central location test
Structured product evaluation session at a CLT venue
Who We Are

Every Session Screened, Every Booth Monitored

Respondents are pre-screened against your target profile, routed through a fixed venue on a booked schedule, and evaluated under a controlled setup so every completed session is on-quota, on-protocol, and ready to analyze.

Respondent Screening Accuracy97%
Session Completion Rate95%
Protocol Adherence99%
About Us
Our Services

CLT Formats Built Around Your Test Objective

Whether it's a taste test, a pack test, or a full concept evaluation, we set up the venue and respondent flow around what you need to measure.

Product Testing

Respondents evaluate a physical product on-site under a standardized, controlled protocol.

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Taste & Sensory Tests

Blind and branded taste evaluations with controlled sampling order and structured scorecards.

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Packaging Tests

Pack design, label, and shelf-impact evaluation against current or competitor packaging.

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Ad & Copy Testing

On-site exposure and recall testing for print, video, or digital creative before launch.

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Multi-City CLT Rollouts

Parallel test venues run across cities on one timeline, with consistent screening and protocol.

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