Qualitative Research
Conversations that go where a survey can't.
Ten interview and observation formats — from a single respondent to a full room — recruited, moderated and reported with the same discipline every time.
Screened for the real relationship
Respondents are recruited for the actual profile, pair or group dynamic a study needs — not a proxy for it.
One moderation standard
Every format — in-person, phone or video — is run to guide, on time, by moderators trained on your objectives.
Fielded across markets
Single-city or multi-market studies run on one timeline, with consistent quality control throughout.
Our Services
Ten ways to hear it straight from the respondent
Every method is run with the same screening discipline and moderator quality — pick the format that matches what your study needs to uncover.
Focus Group Discussions
Full-size groups screened and balanced against your target profile.
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Online Focus Group Discussions
Live video groups moderated with the same discipline as in-person sessions.
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In-Depth Interviews
One-on-one, face-to-face conversations that dig past the first answer.
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Telephonic Depth Interviews
One-on-one phone interviews for respondents who are hard to schedule in person.
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Dyads & Triads
Two- or three-respondent sessions built for joint decision-making conversations.
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Online Research Communities
Private communities for engagement studies that run over several weeks.
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Mystery Shopping
Trained shoppers evaluating real service and purchase experiences firsthand.
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Moderation
Experienced moderators who keep every session on guide and on time.
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Ethnographies
Observing respondents in their own environment, not a research facility.
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Recruitment
Screened, verified respondents sourced and confirmed for every study.
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