Conversations That Get to the Real Answer
CFR Solutions moderators run your IDIs, focus groups and online sessions with the rapport, neutrality and probing skill it takes to get past the polite, surface-level response.
Trained Moderators Who Stay Neutral and Keep Digging
Every session runs against an approved discussion guide, with a moderator trained to build rapport, probe past rehearsed answers, and keep quiet or dominant voices balanced — in person, on video, or async.
Moderation Matched to Your Discussion Guide
From one-on-one depth interviews to multi-market focus groups, we assign the moderator the format and audience actually call for.
IDI Moderation
Structured, one-on-one probing that builds rapport quickly and follows the thread past the first answer.
Learn more →Focus Group Moderation
Keeping group discussion balanced, on-topic, and free of one voice dominating the room.
Learn more →Online & Virtual Moderation
Live video sessions and asynchronous bulletin boards run with the same discipline as in-person fieldwork.
Learn more →B2B & Executive Moderation
Moderators briefed on industry context so specialist and executive respondents get a credible peer, not a script-reader.
Learn more →Multi-Language Moderation
Native-language moderators across regions, so nuance and idiom aren't lost between the respondent and the brief.
Learn more →Discussion Guide Development
Study objectives turned into a structured, well-sequenced guide before a single respondent is scheduled.
Learn more →Explore Our Other Qualitative Services
Every method is run with the same screening discipline and moderator quality — pick the format that matches what your study needs to uncover.
Focus Group Discussions
Full-size groups screened and balanced against your target profile.
Learn more →Online Focus Group Discussions
Live video groups moderated with the same discipline as in-person sessions.
Learn more →In-Depth Interviews
One-on-one, face-to-face conversations that dig past the first answer.
Learn more →Telephonic Depth Interviews
One-on-one phone interviews for respondents who are hard to schedule in person.
Learn more →Dyads & Triads
Two- or three-respondent sessions built for joint decision-making conversations.
Learn more →Online Research Communities
Private communities for engagement studies that run over several weeks.
Learn more →Ethnographies
Observing respondents in their own environment, not a research facility.
Learn more →Mystery Shopping
Trained shoppers evaluating real service and purchase experiences firsthand.
Learn more →Moderation
Experienced moderators who keep every session on guide and on time.
Learn more →Recruitment
Screened, verified respondents sourced and confirmed for every study.
Learn more →