Real Behavior, Observed Where It Actually Happens
CFR Solutions runs in-context ethnographic research — in homes, stores, workplaces and daily routines — to capture what respondents do, not just what they say in an interview room.
Observation Discipline, Not Just a Camera in the Room
Field researchers are briefed against your objectives before they ever enter a home or store, observation is structured against a shot list and note framework, and every visit is written up against the brief the same day rather than weeks later.
Immersion Formats Matched to Your Study
From a single in-home visit to a multi-city shop-along wave, we size and structure the fieldwork around what the behavior needs.
In-Home Ethnographies
Researchers observe routines, storage, and product use inside the respondent's own home.
Learn more →Shop-Alongs
Researchers walk the aisle with the respondent to capture the real purchase decision as it happens.
Learn more →Video Ethnography
Sessions filmed for review and client viewing without a researcher hovering over every shot.
Learn more →Digital & App-Use Ethnography
Screen-recorded, in-context observation of how respondents actually use an app or website.
Learn more →Workplace Observations
Time spent on-site with B2B respondents to observe workflows, tools, and decision points.
Learn more →Multi-City Immersions
Parallel field visits run across markets on a single timeline, with a consistent observation guide.
Learn more →Explore Our Other Qualitative Services
Every method is run with the same screening discipline and moderator quality — pick the format that matches what your study needs to uncover.
Focus Group Discussions
Full-size groups screened and balanced against your target profile.
Learn more →Online Focus Group Discussions
Live video groups moderated with the same discipline as in-person sessions.
Learn more →In-Depth Interviews
One-on-one, face-to-face conversations that dig past the first answer.
Learn more →Telephonic Depth Interviews
One-on-one phone interviews for respondents who are hard to schedule in person.
Learn more →Dyads & Triads
Two- or three-respondent sessions built for joint decision-making conversations.
Learn more →Online Research Communities
Private communities for engagement studies that run over several weeks.
Learn more →Ethnographies
Observing respondents in their own environment, not a research facility.
Learn more →Mystery Shopping
Trained shoppers evaluating real service and purchase experiences firsthand.
Learn more →Moderation
Experienced moderators who keep every session on guide and on time.
Learn more →Recruitment
Screened, verified respondents sourced and confirmed for every study.
Learn more →