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Dyads & Triads | CFR Solutions
Dyads & Triads

Small Enough to Probe, Real Enough to Bounce Off

CFR Solutions runs paired and small-group interviews with people who already know each other — partners, parent and child, colleagues — to surface the back-and-forth a solo interview or a full group can't.

Two respondents in a dyad interview Small triad discussion Virtual dyad interview call
Dyad InterviewsTriad InterviewsParent-Child DyadsDecision-Making Unit InterviewsPeer & Friendship PairsOnline & Virtual Dyads/Triads Dyad InterviewsTriad InterviewsParent-Child DyadsDecision-Making Unit InterviewsPeer & Friendship PairsOnline & Virtual Dyads/Triads
Reviewing pair recruitment criteria
Moderator briefing before a session
Who We Are

Pairs and Trios Recruited for the Relationship, Not Just the Profile

We screen for the existing relationship as carefully as the individual profile, so the dynamic in the room is real — a couple who actually decides together, a parent and child who actually talk about it, colleagues who actually work the account.

Pair Composition Accuracy96%
Session Completion Rate95%
Interaction Depth Score91%
About Us
Our Services

Pairings Matched to the Real Relationship

From couples to co-buyers, we recruit the actual pair or trio the decision runs through, not a proxy for it.

Dyad Interviews

Two respondents in one session, recruited for a real shared decision or relationship.

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Parent-Child Dyads

Sessions designed around the age of the child, with a moderator trained to keep both comfortable.

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Decision-Making Unit Interviews

B2B buyer and influencer pairs recruited together, so procurement dynamics show up as they actually happen.

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Peer & Friendship Pairs

Existing friends or colleagues who talk more freely with each other in the room than with a stranger group.

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Online & Virtual Dyads/Triads

Remote pair and trio sessions run with the same relationship screening as in-person fieldwork.

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